Monday, February 17, 2020

Traditional Distribution Model

Film distribution is defined as the process of putting a film out into the public for audiences to watch. Before major studios, films had multiple methods of film distribution. One of these methods involves a states rights system where films were sold locally. A film copyright holder sells it to a salesperson 10 cents per foot or a foot-by-foot basis. The local salesperson would play the film as many times as possible to earn profit. This method was beneficial for shorter films but not feature-length films. Later on, films used standard release where they utilized release windows to regulate the release of films and competition of films through different mediums. This allowed movies to benefit from different markets for products for watching films at home or theaters by releasing the film in theaters first and then releases VHS and VOD after a few months and so on. After standard release, films have used simultaneous release in order to provide advantages to the consumer. It allows for the publication of a film through multiple mediums at the same time. Sometimes, films decide to release the film directly to DVD or Blu-ray.

If I were to use a traditional distribution model for my film, I would utilize a simultaneous release model for my film. This is because it would be more convenient for the consumer to comfortably access my film through different types of media. This is because of the current state of technology today and using this method would help me profit more than using a standard release or directly to DVDs or Blu-ray.

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