Audience Engagement Research - 24

The film 24 is an Indian, Sci-Fi action film from Vikram Kumar. Despite geographical differences, my film's target audience is similar to the film because of its genre and use of time travel concepts with a watch with a time-traveling ability. It also has themes of the dangers of the advancement of technology as the plot starts with a scientist involving a time-traveling watch which leads to his twin brother wanting to retrieve it and its time-traveling capabilities which led to a battle between the scientist's son and his evil twin for the sake of the watch. The intensity of the film also attracts a similar audience as tensions rise as the film progresses in comparison to my film. The film marketed their product by releasing several posters of the film with a photo of Saravanan Sivakumar, a famous Indian film actor, and a photo of him with other actors behind him or photos of the film behind him. The film also released a game called "24: Athreya Run" from Creative Monkey Games through iTunes and Playstore on May 1st, 2016. The film also released a trailer showing some of the action in the film first part of the trailer, it then transitions to calmer clips of the film to reveal some characteristics of the main characters, and then transitions back to more action clips of the film.